About English Language LearningIn the English Language Learning (ELL) business unit, we aspire to become the world's leading destination to learn and improve English language skills. Our main focus is on committed learners from around the world, who are motivated by outcomes because they want to reach their full potential through learning English.About the RoleThe Product Manager, Institutions, Adult Development has primary responsibility for developing and delivering a comprehensive and integrated set of products and commercial plans to drive success for the product(s) assigned to them. Their main responsibility will be to deliver long-term value by solving customer problems using an integrated development framework and developing products across courseware and assessment to support the needs of the Institutional segment. This position, working in conjunction with members of the team, and with a keen understanding of the competitive/market landscape and customers' needs, develops and executes the strategic direction and vision for the products within his or her remit.Your Key AccountabilitiesDevelops and implements the strategy for the assigned portfolio to address the entire user journey addressing each end users' needs and anticipating future needs.Develops plans for all products with a digital-first simplified view of global solutions.Works with customer research and sales teams to understand and articulate customer needs and collate problems into jobs to be done. Keep an eye to emerging trends and new technologies integrating them into the product models as appropriate.Defines product direction to meet customer needs with an integrated view of the institutional consumer spanning learning, assessment, tutoring and other services.Defines overall product direction, using product lifecycle methodology and agile best practices aligning it with the overarching ELL strategy and portfolio level plans.Collaborates with technology, assessment COE, and content development teams to set clear requirements around capabilities and content required for the product.Executes delivery plans within timeline and budget. Ensures strong governance practices are in place for project to highlight success and manage risk to delivery.Responsible for communication of development progress to internal and external stakeholders.Builds business cases and collaborates on the creation of the commercialization plans working closely with finance, marketing, and others to develop the plans.Deeply understands customer behavior and revenue/cost drivers as it relates to the overall profitability.Collaborates with marketing, sales, and solution development to develop strategies and execute tactics to drive product adoption and success.Collaborates on development of campaigns to attract new customers and increase share of wallet through progressive pricing, trial and conversion tactics.Monitors ongoing performance of products.#J-18808-Ljbffr
