Reporting to the Director of Product Management, Global DTC eCommerce, this Product Manager will serve as a crucial link between our Salesforce Marketing Cloud Engineering and Global Marketing teams, facilitating our most significant and rapidly expanding marketing channels: CRM. As the driving force behind roadmap prioritization, scoping new opportunities, ROI analysis, and process management, you will have the authority to shape the meaning of omnichannel personalization across e-mail, website eCommerce, customer care, and acquisition channels for Fossil at scale across our 6 brands and 25+ regions.In this role, you will:Act as a liaison between engineering and business stakeholders (global marketing, eCommerce, analytics, legal) to gather insights, align objectives, and drive the CRM and personalization roadmapDevelop planning and ROI analysis frameworks, ensuring that OKRs and KPIs align with broader digital strategy goals and revenue targetsOversee end-to-end solution implementation of omnichannel personalization projects, encompassing lead generation, e-mail (both transactional and commercial), website, customer care, third-party integrations, and post-purchase journeysInfluence the evolution of audience strategy and activation by reporting performance and recommending new growth opportunities aligned with consumer needs to global marketing and IT partnersManage JIRA operations: own blueprints for new features/enhancements, articulate clear business requirements, and establish acceptance criteria for engineeringDefine and lead the working team in adopting Agile frameworks, fostering capacity transparency, deployment cadence, and a robust QA processWho You Are:Technical Expertise: You bring over 3 years of technical proficiency in Salesforce Marketing Cloud, showcasing your mastery in email studio, journey builder, data extensions, Einstein configurations, AMPscript, and SQL QueriesConsumer-Centric Marketer: With a passion for data and A/B testing, you boast over 2 years of experience in email marketing, paid media, and/or brand marketing. Your focus is always on delivering a consumer-centric approachSeasoned Product Manager: As an experienced product manager, you offer more than 5 years of product management expertise, preferably in the retail or direct-to-consumer spaceData Integration: Your background includes successfully integrating consumer data across multiple Marketing Technology platformsAgile Proficiency: Comfortable in various Agile frameworks, including SCRUM and Kanban, you navigate seamlessly through collaborative processesProcess Optimization: Your skill set includes optimizing and improving processes, always with an eye on designing for scalePrioritization Expert: You are an expert in prioritization, adept at keeping yourself, the team, and stakeholders unblocked and focused on the highest impact workWe are looking for people who embody our core values; Authenticity , we are all in with our unique selves. Everyone is different at Fossil and we love it! Grit , we push through, we bounce back and we set our sights on the prize & go after it. Curiosity , we ask what if? What's next? Sense of Humor , we don't take ourselves too seriously. Yeah, seriously. Making an Impact , we go big. We perform. We make a difference.At Fossil , we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion, sex and sexual orientation.Life is Short, Work Somewhere Awesome#J-18808-Ljbffr
