Craft: Advertising & Sales
Farm Heroes Saga is one of King's beloved casual games titles with over 4 million daily players. We are looking for a versatile and creative Product Manager interested in pushing our understanding and the performance of our In-App Purchase (IAP) and Advertising monetisation as a part of the Farm Heroes Saga team. As a Product Manager, you will improve, optimise and develop the monetisation experience for Farm Heroes Saga. You will work with a cross-functional team of designers, data scientists, developers, producers, and product peers in a fun, dynamic, and fast-paced environment. You will be a part of the full development cycle:
from using analytics to draw insights to inform of key opportunities and product priorities, to using those takeaways for input into the design of new features and optimisations, in order to increase user engagement and monetisation.
Your role within the KingdomShape the Monetisation and Advertising product roadmap within Farm Heroes Saga.Create a deep understanding of player/payer behaviour and key metrics; leverage data-driven and market insights to identify new opportunities that are aligned with business objectives and goals.Design, optimise and price merchandising initiatives to drive IAP transactions and increase conversions; improve the player experience to drive high advertising engagement.Explore micro-segmentation to create tailored player experiences and optimise player segments to maximise feature performance.Actively monitor the performance of AB tests and use data and analytical tools to analyse AB tests with confidence and drive through recommendations for further feature improvements.Foster strong cross-craft relationships within the area and the wider Farm team to ensure a collaborative approach to achieving ambitious results.Liaise with our internal stakeholders including Activision Blizzard Media, other Game teams, and Product Peers to foster a culture of knowledge sharing and bring product cohesion.Skills to Create ThrillsYou are a passionate problem solver and have the ability to draw data-driven business insights that will add real value to King. You are proactive and demonstrate the ability to learn quickly and work in a fast-paced and collaborative environment whilst communicating effectively with teams and individuals across King.
Prior experience in an industry characterized by short implementation cycles such as e-commerce, online products/services or games.Highly analytical, with proven experience in big data decision-making.Experience in behavioural psychology/economics and/or pricing.Strong interest in identifying problems, troubleshooting issues, and problem-solving.Superior attention to detail, organisational skills, and ability to manage multiple projects simultaneously.Strong stakeholder management and ability to build strong professional relationships.Excellent communication and influencing skills. A curious attitude to explore new ideas, learn, and contribute to innovative solutions.Ability to work in self-directed, fast-paced, and results-oriented environments.About KingKing is the game developer behind the world-famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue.
Candy Crush is the top-grossing franchise in US app stores, a position it has held for the last two years, and King's games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of HeroesMaking games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World PlayfulMaking the World Playful is what inspires us to create new experiences and raise the bar. It's what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we're not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us.
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