.THIS ROLE CAN BE BASED IN MADRID, MILAN, HEMEL HEMPSTEAD, DÜSSELDORF, VOISINS-LE-BRETONNEUX OR WARSAW. Deadline for applications: November 29th, 2024 Work mode: Hybrid working schedule (3 days in the offices + 2 days working from home per week). About the role Our market in Coronary Therapies, Percutaneous Coronary Intervention (PCI) and Interventional Cardiology is evolving fast, and it requires us to adapt to new customer needs treating patients with more Complex Coronary Disease. We are creating a new Pr. Product Manager role to lead further support our Modern PCI portfolio across EMEA. The role sits within the EMEA Coronary Therapy team part of the New Cardio Division. The role is looking at the achievement of market and business growth through focused market/competitive analysis and the provision of a long-term strategic marketing plan in coordination with the country Management and US Global division/franchise counterparts. This position is responsible for the elaboration, and the execution of the franchise plan and budget as well as the implementation of Marketing excellence standards within his/her group. This role includes involvement in building and refining the franchise strategy while helping to expand utilization of our innovative technologies. The role will support the efforts to drive category leadership and differentiation for BSC. In this role we expect the new EMEA Principal Product Manager to: Define, drive and track product portfolio strategy. Lead the product planning & product marketing. Initiate and implement our strategy to achieve business growth. Drive collaboration and benchmarking with our global team. Develop and maintain relationships with key customers and KOLs. In this role, you will be responsible for: Marketing Strategy Formulation: Lead the product planning & product marketing. Prioritize new business opportunities that impact franchise plans, profit and margin objectives. Set directions for Budget planning. Establish strong relationship with divisional counterparts to contribute to market and new product portfolio definition. Develop & or support advisory boards to provide key customer insights including NG launches, strategy, market trends, opportunities and areas for improvement. Lead execution of market analysis activities (Market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies and feed back into the EMEA and Global franchise Marketing. Ensure data-driven recommendations for future pipeline investments, new product development programs, launch strategies, based on sound customer, market and competitive insights as well as financial assessment. Lead reimbursement and therapy adoption strategies. Assess market and competitive intelligence, for review with the organization on a regular basis and use in evaluating future development direction