.Our belief:At SOLPLANET, we are driven by a simple idea: solar for everybodyWe strive to create the best possible experience for distributors, installers and end usersThat ´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendlyWho We Are:Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and ChinaWith 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwideAISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service providerOur team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every dayTitle: PR and Utility Marketing ManagerIndustry: Photovoltaic, Solar Inverter, EV ChargerPrimary Location: European Country, preferably in CET +/-1Employment Type: Full-timeOverview and purpose of the role – How you will help us:The PR and Utility Marketing Manager is a key strategic role that combines the responsibilities of managing public relations and driving marketing efforts within the utility segment.
On the PR side, this role is responsible for developing and executing the company's PR strategy to increase brand awareness, enhance brand reputation, and foster media relationships.
The manager will be in charge of creating and nurturing a media network, securing speaking opportunities, and managing award submissions to ensure the company's visibility and recognition in the industry.Simultaneously, this position will support our expansion into the utility sector by driving marketing efforts specifically targeted at EPCs (Engineering, Procurement, and Construction companies) and investors.
The PR and Utility Marketing Manager will work closely with local marketeers to enhance market penetration, build strong relationships in the utility space, and raise awareness of our solar solutions.
This dual focus allows the role to leverage PR initiatives to facilitate entry and growth within the utility market, while ensuring consistent and effective communication across all business segments.This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function.
This role reports to the Solplanet Marketing DirectorKey responsibilitiesPR Strategy & ImplementationDevelop and execute the overall PR strategy to enhance brand visibility and strengthen the company's reputation in the industry.Create and manage media relations, establishing and nurturing a network of journalists, influencers, and key industry contacts