Programmatic Trader Data AnalystWho we are: TAPTAP, founded in Madrid in 2010, is now present in 10 markets within Europe, Africa, and the Americas.
Our clients are major multinational brands, media agencies, and agency trading desks seeking data-driven branding solutions through digital channels.
TAPTAP developed its own technology and operates globally through Sonata Platform.Scope:Responsibilities:Programming and Implementing Digital Media campaigns:Interfacing with agencies, trading desks, and direct clients.Reviewing and processing advertising campaign material.Requiring plan assets, such as creatives and tracking tags.Setting up data-driven digital ad campaigns in Sonata.Managing bid strategies for campaigns.Operating across ad servers, ad technology solutions, and Sonata's DSP DMP platform.Guaranteeing the campaign's kick-off and deployment.Monitoring the Digital Media campaigns:Regularly monitoring and reconciling campaign delivery across third-party ad serving systems.Analyzing digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIs.Following up on the campaign's KPIs daily.Filling out the daily monitoring forms.Troubleshooting any ad creative issues that affect tracking, implementation, or reporting.Designing and implementing benchmarks according to performance or quality assurance KPIs.Informing the team about alert situations.Optimizing the Digital media campaigns:Analyzing and recommending campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion.Maximizing performance and ad revenue.Reporting:Providing campaign reports to internal teams, using internal and third-party sources as needed.Elaborating the results and insights reports for our clients and partners.Experience Skills:2 years of experience in a similar position within a trading desk, publisher, advertiser adops/programmatic team.
Profiles with less demonstrable digital marketing experience will not be considered.Min 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding.Excellent analytical and problem-solving skills with strong attention to detail and follow-up process.Strong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal direction.Data-driven personality, ability to tell stories based on campaign data analysis.Excellent communication skills.Understanding of online and digital advertising metrics and KPIs.Bonus points:Good understanding and experience of programmatic advertising platforms, such as SSPs, DSPs, Ad Exchanges, or DMPs.Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics.HTML/Javascript knowledge.Advanced spreadsheet capabilities.Fluent English (C1).Benefits:Permanent position based in Madrid.Strong possibilities of internal promotion in an international firm.Tickets Restaurant/Health Insurance.Great working environment.
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