European Bartender School is looking for a Performance Marketing Strategist to join our International Marketing team! As our Performance Marketing Strategist, you will play a key role in defining and executing our paid search strategies, while supporting with the successful implementation of paid social campaigns. A dynamic role, we are looking for an innovative and ambitious marketer with a strong propensity for working towards common and individual goals.
Here's what you'll do:Lead our Paid Search activities globally across different products and platforms such as Google Search ads, Display, Youtube, Programmatic and Bing Ads.Perform routine optimisation for paid search campaigns including: keyword research and expansion, bid strategy management, budget allocation, forecasting, performance monitoring, ad format and dynamic creative testing.Support in Paid Social activities as well, such as in campaign execution if needed, creative feedback and weekly reporting.Identify opportunities and set the strategic roadmap for implementing best practices and pioneering test-and-learn initiatives to incorporate innovations and learnings of each experiment.Manage monthly budgets for all PPC accounts, and create Weekly and Monthly Reports for all Paid Advertising Activities.Work in close collaboration with other members of the performance team to align activities across all digital channels, and maximise results across all markets.Job requirements:Ambitious and motivated profile willing to grow and develop their career into a T-Shaped Marketer, taking courses and certifications during the process.Willing to exit their comfort zone by touching new platforms or learning new skills from scratch to become a next-generation marketer.3 years of professional experience actively managing and optimising paid search, display, and video campaigns at significant scale.Have experience managing global accounts and substantial monthly/annual budgets.Familiar with managing campaigns through one or more of the major bid management solutions (Google Ads Editor and Google Marketing Platforms) and have a working knowledge of Search Ads 360 / DoubleClick for Search.Strong knowledge of paid search account and campaign structure, processes, and best practices. Previous hands-on experience on Facebook and Instagram Ads of at least 1 year.Comfortable with navigating technical intricacies of Online Display, Video and Search.Expert at data-driven analysis in Excel / Google Sheets, a confident user of Google Analytics and may have exposure to data tools like Tableau, Supermetrics, or Google Data Studio; SQL is a plus.You have worked with copywriters and creative teams to thoughtfully develop and test brand-elevating copy that also drives performance.Highly organised, excellent attention to detail, and able to work independently.Our office language is English but another European language is a plus.EBS Core Values:Communication: the ability to express oneself clearly and in an effective, positive way in interactions with others.Teamwork: the ability to demonstrate interest in getting groups to perform well together, as well as interest in being actively involved in the dynamics of the team.Flexibility: the disposition to be open to different and new ways of doing things, as well as the ability to modify one's preferred way of doing things or change approach quickly.Innovation: the ability to develop, sponsor or support the introduction of new and improved methods, products, procedures, ideas, technologies.Why join us:We're confident that we have one of the best teams in Barcelona full of young, dynamic and international people! (20+ nationalities)Quarterly budget for professional development.Monthly Cobee allowance: our staff can choose according to personal preference from food, transportation, health insurance, and many more!Our employees can enjoy a joint brunch at the office each Monday and fresh fruit waiting for them twice per week.Shorter shifts on Friday all year long.We love a good get together which is why we organise regular events, from galas to go-karting.Come and meet the rest of EBS family on our subsidised trips to EBS Schools. (In the past we've gone to Mallorca, Amsterdam, Berlin, Rome and more!)Do you want to have lunch on the sunny terrace, have a siesta in the chill-out area, or maybe challenge one of our ping-pong masters? You can do this and more in our relaxed office environment!Free weekly Spanish and English classes for all levels.Have a four-legged friend in your life? We're happy to have dogs join us in the office on Fridays!Our Marketing Team has the possibility to work in a hybrid structure, as we focus on results, not what time you start and finish.
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