Position: Performance Marketing Manager
Location: remote, anywhere in Europe
Work model: fully remote
Employment type: Services Agreement
DUTIES AND RESPONSIBILITIES:
Oversee the day-to-day management of paid social media campaigns across platforms like Meta, TikTok, Snapchat, Twitter, and Pinterest
Develop, optimize, and scale campaigns for multiple brands while achieving ROAS targets
Continuously test and evaluate targeting strategies, ad creatives, landing pages, and different approaches to improve results in app-based campaigns (Android and iOS)
Regularly analyze campaign performance and KPIs to assess success and ensure alignment with goals
Manage the complete creative development process, including user-generated content (UGC)
Utilize your expertise in Paid Social to understand its role within the broader media mix and its impact on the client's overall business objectives
Stay current on the latest best practices and strategies in paid social media and user acquisition.
REQUIREMENTS:
Native / fluent in Russian both verbal and written. Fluent in English (C1+ level)
A degree in Marketing or a related field will be considered as a significant advantage
Minimum of 2 years of experience in Paid Social Media, with a primary focus on Facebook Ads and mobile paid social campaigns
Previous experience in Forex, Fintech, Financial Services, or Marketing Agencies
Proven success in managing direct response social media campaigns
Strong analytical skills with the ability to interpret performance data and manage reporting tools
Proficient in MMPs such as Appsflyer, Adjust, etc.
Solid technical understanding of social media buying platforms, including Meta, TikTok, Twitter, Pinterest, Snapchat, and LinkedIn
Hands-on experience with setting up, troubleshooting, and optimizing paid social media campaigns
Experience with reporting, tracking, and generating insights from campaign data
High level of initiative, autonomy, enthusiasm, and reliability.
BENEFITS:
Work with an international team from the comfort of your home
Company-provided equipment (laptop, headset, etc.)
Udemy Business unlimited membership
Professional and personal development opportunities in a fast-growing environment
Opportunities for professional growth
Exposure to leading technologies and modern business practices like Agile.
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