Description
Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis! At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our dedicated colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.
What You'll Do
The ideal candidate is a marketing maven with a strong quantitative foundation who thrives on using both analytical and creative skills. If you're fervent about pioneering mobile growth strategies, deeply understand the mobile advertising landscape, and are committed to continuously evaluating and refining performance metrics, this opportunity is tailored for you.
You will work with Monopoly Go, one of the leading games in the world.
Demonstrated management skills and leadership.
Independently handle significant performance marketing budgets across multiple channels to improve games' growth and profitability.
Strategize, implement and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, Influencer marketing, and much more.
Locate, negotiate and develop creative and innovative solutions for user acquisition.
Grow and handle marketing partnerships for UA efforts across the globe.
Design and implement A/B & multivariate testing and present results to related teams.
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users.
Work cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
Be an expert in UA with key knowledge.
Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology.
Proactively source new partners to diversify portfolio.
What We're Looking For
At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space.
Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads).
People management experience is a huge plus.
A hunger to be at the forefront of the mobile advertising space and the mobile app market.
Creative problem-solving skill, as well as analytical rigor to verify or invalidate assumptions.
Strong analytical skills and attention to detail.
Strong proficiency with Excel required, SQL is a plus.
Proven ability to effectively communicate with cross-functional teams.
Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred.
Ability to work in a fast-paced and collaborative environment, adapting to changing priorities.
BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field.
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