Performance Marketing Manager (German Speaker) – full remote working Performance Marketing Manager (German Speaker) – full remote working The Company lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages.
It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.
Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution.
More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility.
We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.
We value different lived experiences and respect viewpoints, as we know unicity drives innovation.
We want to make sure our people reflect the communities across the world we help travel.
Job Description lastminute.com group is looking for a SEM Account Manager.
The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM.
She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities Full ownership of performance for a specific market or product area Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods Address and escalate campaign performance issues, perform regular optimization of marketing campaigns Optimise accounts to target, manage roadmaps and ensure timely delivery Work closely with the IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting Establish new processes and improve existing campaigns with automation solutions Support internal sharing of knowledge through training and coaching Adhere to Performance Marketing best practices at all times Develop your own product knowledge as tools/products evolve/change Qualifications Skills and Experience 4 years in Performance Marketing, with a preferred focus on SEM Excel skills: interpret and analyse big chunks of data from multiple sources Dynamic person with analytical skills and a data-driven approach Ability to leverage data to influence marketing decisions Experience managing large budgets for Paid Search campaigns Automated bidding (GoogleAds, SearchAds360, etc) Mysql, BigQuery A/B test tools Additional Information What we offer Join a dynamic team in an inclusive-international environment Grow thanks to the career journey and our internal mobility perspective Work a shorter working week (36h), of which 4 hours on Friday morning Manage your own schedule thanks to the flexible start and end of the working day Get focus time for learning, development and deep work on Friday mornings Work partially or fully remote according to local laws Enjoy continuous training thanks to our company platform Benefit from employee discounts on travel Receive 2 days off per year for the purpose of volunteering Get free snacks, hot drinks, water, beverages at our offices Participate in amazing winter and summer corporate events Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.
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