.PERFORMANCE MARKETING MANAGER (GERMAN MARKET) Our client is a SaaS company, it is ranked among the 10 most promising Startups in Spain and one of the most important in Europe, growing internationally in different continents. Currently serves thousands of customers in over 60 countries all over the world and across industries, it has built a super talented team of over +200 people its headquarters are based in Barcelona. ABOUT THE ROLE: The Performance Marketing Manager is responsible for the acquisition of new clients through effective management of all paid marketing campaigns (paid search, paid social, affiliates, display, video...). This position reports directly to the Head of Performance Marketing and sits within the Marketing team, supported by a team of media managers from 9 countries. This role uses data to measure channel performance and determines how best to allocate marketing investment across competing opportunities. The successful candidate will play a strategic role in acquiring new customers and achieve key business objectives. SPECIFIC RESPONSIBILITIES ? Managing the day-to-day delivery of Paid Marketing campaigns (Google Search, Display, Facebook Ads, Linkedin Ads) campaigns includes but is not limited to: planning, strategy development, account setup, executing and analyzing. ? Leading test and learn projects informing best practices, bringing new ideas, adding channels and testing trends. Scope out and identify new platforms, tools and systems to improve performance. ? Tracking and optimising campaigns ROI, managing budget, deadlines and recommending modifications to ad spending and channel selection. WORK EXPERIENCE REQUIREMENTS: ? Min. 3-5 years experience working previously in a similar position (highly valued in SaaS companies, ideally B2B and Lead generation) ? Proven tactical and analytical skills, including an ability to interpret complex data quickly – including hands-on knowledge of Google Analytics, Facebook Ad Manager, Linkedin Ads, etc. ? Experience in running large-scale, performance-oriented PPC campaigns with a monthly budget of over €100K. ? Having good communication skills (both verbal and written) and being able to juggle between multiple projects, to have the ability to prioritize, meet deadlines and be adaptable and focused. ? Hands-on in Copywriting & great design taste to make sure our brand and value proposition is communicated to the world correctly and more importantly to maximize conversion. ? Extensive experience managing paid search placements including SEM (text ads/PPC), Facebook Ads, Linkedin Ads
