Performance Marketing Manager - B965

Company DescriptionAt the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.Job DescriptionThe Performance Marketing Manager will work closely with the Head of SEM and will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.Key ResponsibilitiesFull ownership of performance for a specific market or product areaIdentification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given targetDelivery of performance reports and insights to the team and internal stakeholdersAddress and escalate campaign performance issues, perform regular optimization of marketing campaignsEstablish new processes and improve existing campaigns with automation solutionsSupport internal sharing of knowledge through training and coachingAdherence to Performance Marketing best practices at all timesDevelop your own product knowledge as tools/products evolve/changeQualificationsEssentialProven Performance Marketing experience - min 2 years with a preferred focus on SEMAdvanced Excel skills and experience of working with large amounts of dataWeb analytics experience
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