Pd-384 - Specialist Campaign Lead

What you'll doThe Digital Marketing Lead provides expert knowledge, working closely with the team to deliver the marketing data-driven strategies and affiliated programmes, which promote Vodafone products and services through online and offline digital channels to increase exposure to and business from the target audience.The Digital Marketing Lead focuses on delivering the digital marketing strategy across a range of activities.Role purpose: To produce integrated campaigns for Vodafone Business that deliver business objectives, pipeline, and revenue.Who you are:Assists and executes the Digital Marketing strategy, which effectively engages with the existing and potential customer base to drive sales, revenue, and communications.Deliver integrated B2B campaigns end-to-end (planning, production, external and internal launches, and performance tracking).Manage data-driven demand generation/marketing campaigns to pipeline in the form of qualified leads and opportunities to sales.Grow and enrich our opted-in contacts database to optimise our targeting/segmentation approach.Work cross-functionally with stakeholders through planning and execution.Always experiment with new techniques and tactics.#J-18808-Ljbffr