.About The Channel Company The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel.
With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends.
Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams.
We know that the confidence gap can get in the way of connecting with the best candidates.
Please do not hesitate to apply – we would be honored to connect with you.
Role Overview: As a Partner Marketing Manager, your role will be to enable IT resellers to develop and execute effective marketing strategies that drive business growth.
Acting as a trusted advisor, you will consult on marketing tactics, manage partner relationships, and provide strategic and operational support, including training, campaign management and reporting.
This position combines elements of project management, partner enablement, marketing consultancy, and relationship building in a dynamic B2B technology environment.
Key Responsibilities: Plan, manage, and support partner marketing plans and campaigns, ensuring alignment with business goals across EMEA.
Serve as the primary point of contact for partners, providing guidance on marketing & sales tools and strategies to promote vendor products.
Foster trusted relationships with key decision-makers to enable long-term success.
Advise on and support the execution of marketing tactics, both online and offline.
Liaise with suppliers to facilitate top partnership contract renewals and drive usage and penetration growth among your partners.
Monitor, analyze, and optimize marketing campaign KPIs and overall performance, sharing feedback and recommendations.
Prepare detailed reports and presentations for clients, showcasing progress and actionable insights.
Organize and deliver marketing webinars and one annual in-person event.
Collaborate with local teams on MDF requests and claims, ensuring compliance and accuracy.
Manage agencies, oversee deliverables, and ensure high-quality outcomes.
Skills and Qualifications: Fluency in French in addition to English.
Previous experience of 4/5 years working in a Marketing and/or Partner Management role, ideally in the tech/printing sector.
Excellent communication skills, written and verbal.
The ability to grow relationships and become a trusted advisor.
Tech-savvy with an aptitude for process improvement