Company Description
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.
Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution.
We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility.
We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.
We value different lived experiences and respect viewpoints, as we know unicity drives innovation.
We want to make sure our people reflect the communities across the world we help travel.
Job Description
- Please note that this is a hybrid working position
The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM.
She/he will work in line with marketing and business objectives using Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities Full ownership of performance for a specific market or product areaIdentification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given targetDeliver performance reports and insights to the team and internal stakeholders promoting new ideas and methodsAddress and escalate campaign performance issues, perform regular optimization of marketing campaignsOptimise accounts to target, management of roadmaps and ensuring timely deliveryWork closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reportingEstablish new processes and improve existing campaigns with automation solutionsSupport internal sharing of knowledge through training and coachingAdhere to Performance Marketing best practice at all timesDevelop your own product knowledge as tools/products evolve/changeQualifications Skills and Experience Essential Proven Performance Marketing experience, 2 years with a preferred focus on SEMAdvanced Excel skills in order to interpret and analyse big chunks of data from multiple sourcesVery data-oriented, strong analytical and numeracy skillsDynamic person with a data-driven approach; ability to leverage data to influence marketing decisionsExperience in managing large budgets for Paid Search campaignsWeb analytics experience, e.g.
Google Analytics, Webtrends etc.Good understanding of automated bidding (GoogleAds, SearchAds360, Kenshoo, etc.
)Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaignsDesirable Minimum knowledge of MySQL, BigQueryUnderstanding of A/B test toolsExperience with DSP and DMP / CDP solutions is a plusA good understanding of App Campaigns channel is a plusGerman or French as secondary language is a plusAdditional Information What we offer
By joining our company, you will have the chance to:
Join a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your own schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development and deep work on Friday morningsWork partially or fully remote according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringGet free snacks / fruit / hot drinks / water / beverages at our officesParticipate in amazing winter and summer corporate eventsBenefit from extended parental or marriage leave according to local laws
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