Paid Search Account Manager – Italian Speaker (hybrid working model) Paid Search Account Manager – Italian Speaker (hybrid working model)
Job Description * Please note that this is a hybrid working position
Lastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the team.
The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
Key Responsibilities
Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimize accounts to target, management of roadmaps, and ensuring timely delivery
Work closely with the IT team on creating, managing, and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your product knowledge as tools/products evolve/change
Qualifications Skills and Experience
Proven Performance Marketing experience, 2 years with a preferred focus on SEM
Advanced Excel skills to interpret and analyze big chunks of data from multiple sources
Very data-oriented, strong analytical, and numeracy skills
Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
Experience in managing large budgets for Paid Search campaigns
Good understanding of automated bidding (Google Ads, Search Ads 360, Kenshoo, etc)
Desire to collaborate with other departments outside of the SEM team to enhance paid search campaigns
Minimum knowledge of MySQL, BigQuery
Understanding of A/B test tools
Experience with DSP and DMP / CDP solutions is a plus
A good understanding of App Campaigns channel is a plus
German or French as a secondary language is a plus
Additional Information What we offer
Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Manage your schedule thanks to the flexible start and end of the working day
Work a shorter working week (36h), of which 4 hours on Friday morning
Get focus time for learning, development, and deep work on Friday mornings
Work partially or fully remote according to local laws
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks / fruit / hot drinks / water / beverages at our offices
Participate in amazing winter and summer corporate events
Benefit from extended parental or marriage leave according to local laws
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