Paid Search Account Manager – German speaker (hybrid or full remote working) Paid Search Account Manager – German speaker (hybrid or full remote working) The Company lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages.
It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.
We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution.
More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility.
We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.
Job Description lastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team.
The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM.
Key Responsibilities Full ownership of performance for a specific market or product area Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods Address and escalate campaign performance issues, perform regular optimization of marketing campaigns Optimise accounts to target, management of roadmaps and ensuring timely delivery Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting Establish new processes and improve existing campaigns with automation solutions Support internal sharing of knowledge through training and coaching Adhere to Performance Marketing best practices at all times Develop your own product knowledge as tools/products evolve/change.
Minimum Requirements Proven Performance Marketing experience, 3 years with a preferred focus on SEM Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources Very data-oriented, strong analytical and numeracy skills Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions Experience in managing large budgets for Paid Search campaigns Good understanding of automated bidding (GoogleAds, SearchAds360, etc) Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns Minimum knowledge of Mysql, BigQuery Understanding of A/B test tools A good understanding of App Campaigns channel is a plus.
Additional Information What we offer Join a dynamic team in an inclusive-international environment Grow thanks to the career journey and our internal mobility perspective Manage your own schedule thanks to the flexible start and end of the working day Work a shorter working week (36h), of which 4 hours on Friday morning Get focus time for learning, development and deep work on Friday mornings Work partially or fully remote according to local laws Enjoy continuous training thanks to our company platform Benefit from employee discounts on travel Receive 2 days off per year for the purpose of volunteering Get free snacks / fruit / hot drinks / water / beverages at our offices Participate in amazing winter and summer corporate events.
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