Paid Search Account Manager – German speaker (hybrid or full remote working) Paid Search Account Manager – German speaker (hybrid or full remote working)
Job Description Job Description
Lastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team. The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
Key Responsibilities
Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimize accounts to target, management of roadmaps, and ensuring timely delivery
Work closely with IT team on creating, managing, and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your product knowledge as tools/products evolve/change
Qualifications Skills and Experience
Proven Performance Marketing experience, 3 years with a preferred focus on SEM
Advanced Excel skills to interpret and analyze big chunks of data from multiple sources
Very data-oriented, strong analytical and numeracy skills
Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
Experience in managing large budgets for Paid Search campaigns
Good understanding of automated bidding (Google Ads, Search Ads360, etc)
Desire to collaborate with other departments outside the SEM team to enhance paid search campaigns
Minimum knowledge of MySQL, BigQuery
Understanding of A/B test tools
A good understanding of the App Campaigns channel is a plus
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