.Who we areLodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly that!Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.Role OverviewAre you a creative and data-driven Paid Media Specialist with a passion for driving growth through paid social, display, and video campaigns? We're looking for an expert who thrives in fast-paced environments and has a proven track record in managing high-performance campaigns across Meta, Google Ads, and other platforms. In this role, you'll own the strategy and execution of paid media campaigns, continuously optimizing and testing to push performance to new heights.You'll work closely with the Performance Marketing Manager, fellow PPC specialists, and cross-functional teams to ensure seamless execution and innovation across all marketing channels.How will you make an impact?Using your mix of creativity and analytics to manage campaigns from start to finish. You'll handle everything from pre-campaign planning and setup to post-campaign analysis, while creating and optimizing ads to attract potential customers.As a Paid Media Specialist, you will play a crucial role in shaping and executing our Paid Social, Display, and Video marketing strategy, reporting to the Performance Marketing Manager.Strategic Campaign Management: Take ownership of end-to-end campaign management across Meta and Google Ads (Google Display, YouTube, DemandGen), from strategic planning to execution and optimization. Develop a deep understanding of business objectives and translate them into actionable demand generation and retargeting strategies.Audience Targeting and Retargeting: Proficient in building and refining audiences using first-party data, website visitors, and lookalike audiences. Experienced in creating retargeting strategies to re-engage users and move them down the funnel.Creative Strategy Collaboration: Work closely with creative teams to develop engaging ad creatives that align with campaign objectives and resonate with target audiences. Familiar with A/B testing ad creatives to determine the most effective variations.Mastery of Meta Bidding Strategies and Algorithm Insights: Possesses expertise in Cost Cap, Bid Cap, and Target Cost bidding strategies, with a deep understanding of Meta's algorithm. Skilled in optimizing bids, budgets, and placements based on ad relevance, user engagement, and historical performance to enhance overall ad effectiveness.Data Signals, Conversion Tracking, and Technical Proficiency: Proficient in setting up and managing Conversion APIs, utilizing data signals for refined targeting. Experienced in advanced tracking solutions, including pixel setup, custom conversions, and offline conversions