.Paid & Owned Media Specialist Based in MadridThe Paid & Owned Media Specialist Spain reports to the Paid & Owned Media Manager, Western Europe, and will be responsible for digital and offline campaigns planning, creation, delivery, and analysis across all platforms on a full funnel approach, both on branding and performance.They will work with media agencies to maintain strong brand presence in the market with online and offline levers.
They will be in charge of steering agencies on performance (qualified traffic acquisition through SEA, paid social advertisements, retargeting, affiliation, etc.)
as well as driving more brand awareness and consideration.
WHAT YOU'LL DO Support the Marketing team on defining the media strategy (offline/online) on a local level.
Drive our agencies on offline and online media, and set up, deliver, and follow up campaigns in your market.
Be responsible for planning and on-time delivery of each paid media campaign, briefing media agencies together with other team members.
Monitor closely budget, spends, and invoicing process.
Ensure regular spend optimization through analysis and close communication with Ecommerce & sales teams.
Support dynamic performance evaluations and analysis of all campaigns (media and ecoms KPIs), analyze dashboards, and provide weekly and monthly reports with the help of agencies and global tools.
Contribute to the operational management of content and PR paid support for Spain with our creative content specialist, our internal graphic design studio, and the PR team on paid and owned social accounts.
Work closely with the creative content specialist and external agencies to ensure the delivery of the best assets for your campaigns on time.
Implement global AdTech and other digital tools, test and platforms when required and with the support of the Mediaplanner.
MORE ABOUT YOU 5+ years' experience in managing digital campaigns preferably in an international environment.
Ideally experience working in media agency, or a retail, fast fashion, ecommerce, or an FMCG organization.
A mandatory experience in the Spanish market.
Fluent in English and Spanish (mandatory).
French will be an asset.
Experience working in digital and social media, and supporting a variety of paid & owned media campaigns.
Ability to prioritize, manage time, and organize.
Solid experience with digital data analysis and budget monitoring.
Knowledge of Google Ads, Marketing Platform, and Ads Manager is a plus.
Experience analyzing campaigns on ADOBE, GA, etc.
is a plus.
Strong skills on MS Office.
Did we get your attention?
We hope that you feel confident applying; however, if you have more questions regarding the role, please contact Luca Maselli, Talent Acquisition Team Iberia.
If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply