.We at Mars Petcare believe in making a better world for pets and we want to do this through transforming our relationships with Pet Owners through delivering excellent products, services, and personalized experiences with our brands.
The Digital Products, Platforms & Services team is a newly formed team that sits within the Growth, Digital & Platforms (GDP) global function and is responsible for designing, developing & rolling out state-of-the-art digital products across brands, regions & divisions globally to help our brands accelerate organic growth.
THE JOB We are seeking an experienced and dynamic Product Owner to join our CRM Marketing team.
You will be instrumental in shaping the strategic direction of our customer engagement platforms.
We are looking for a results-driven professional who can own the CRM product development in our either nutrition or clinics divisions.
Join our innovative team and play a pivotal role in defining, prioritizing, and delivering amazing product experiences that enhance our CRM Marketing capabilities, ensuring optimal customer experiences across our organization.
What are we looking for?
Bachelor's or Master's degree in Business Administration, Information Technology, Computer Science, Data Science, or a related field.
Multiple years of experience as a Product Owner in large organizations or startups.
Deep knowledge and proven experience in Agile and Lean methodologies.
What will be your key responsibilities?
Develop a clear product vision and roadmap for Salesforce CRM to support the growth of the pet care business.
Align Salesforce CRM capabilities with business objectives, enhancing customer engagement and operational efficiency across the sales and marketing functions.
Stakeholder Collaboration: Partner with sales, marketing, and customer service teams to identify pain points and opportunities within the customer journey.
Facilitate collaboration across departments to gather requirements, ensure alignment, and drive the development of impactful Salesforce CRM solutions.
Lead the customization of Salesforce CRM to meet the specific needs of the pet nutrition business, including lead management, campaign tracking, and customer segmentation.
Oversee system enhancements, including the integration of new features, third-party applications, and process automation to improve efficiency and data management.
Manage the Salesforce CRM product backlog by prioritizing features, user stories, and technical debt in line with business goals.
Use Agile methodologies (Scrum/Kanban) to lead the CRM development team, ensuring timely and quality delivery of Salesforce enhancements.
A/B Testing and Optimization: You will be working closely with all stakeholders to gradually increase the volume of emails sent with a new IP address to build a good sender reputation with Internet Service Providers (ISPs).
A well-executed IP warm-up strategy is essential for maintaining high deliverability rates