.Are you passionate about driving customer engagement and activation for digital banking products?
Do you thrive in fast-paced environments and excel at managing end-to-end CRM campaigns?
Are you ready to be part of a globally diverse team, where your unique contributions are valued, and collaboration drives success?
If so, it's time to join Western Union's innovation strategy as a Digital Banking CRM Manager.
Western Union powers your pursuit.As the Digital Banking CRM Manager, you'll be an integral part of the team responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe.
In this role, you'll manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing automation platforms such as Bird, Braze, Grey Ferret, and more.
You will collaborate with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.Role Responsibilities: Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.Become part of the Digital Banking Go-to-Market team and collaborate with global marketing professionals to activate new customers and engage existing ones through multiple communication channels.Partner with the Product team to build effective campaigns that create awareness for new features and use cases.Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels.Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.Role Requirements: Bachelor's degree or equivalent experience.Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.Hands-on experience configuring complex customer journeys that don't always follow a linear path.Familiarity with personalization techniques and A/B testing for campaign optimization.Experience in banking, payments, remittances, digital wallets, or fintech is preferred.We make financial services accessible to humans everywhere.
Join us for what's next.
Western Union is positioned to become the world's most accessible financial services company — transforming lives and communities.
To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers' experiences by offering a state-of-the-art digital Ecosystem