Swoosh English is an online English exam academy founded in 2013.
We provide online courses and lessons to students conducted by a team of fully qualified and experienced UK native English teachers in order to help them pass their IELTS/OET/PTE exams.Purpose of the roleWorking as part of the digital marketing team, this position plays a significant role in supporting the Digital Marketing Manager to deliver and oversee social media activity and strategy.
As a crucial part of our brand messaging and customer engagement strategy, this role will focus on creating compelling content and driving lead conversion through social media activity and the power of storytelling.Roles and responsibilitiesSocial Media:Curate and manage social media channels (paid and organic)Planning, creating, reviewing, and scheduling posts/storiesPlanning and managing the content calendar based on campaigns and brand messaging themesCopywriting for Instagram, Facebook, YouTube, and LinkedIn - appropriate and specific to social media channel with clear CTA and using compelling copy in Swoosh brand tone of voiceManaging all social media profiles and groups, ensuring copy, links, CTA, imagery, and campaign highlights are up-to-date and relevantCreating and designing image assets for social media posts, stories, and groupsLeading on and implementing YouTube optimization projects using VidIQ and other resources to enhance SEORegular social media reporting on all channelsResearch and implement an effective follower strategy for the company accountsKeep up to date with key marketplace news sources and re-share relevant contentResearch and implement relevant social media trendsProducing a consistent brand message across all social media channelsPromotion of blog content on social media channelsOnboarding, task-setting, and managing the OET-Superstar programCompetitor research on social media channelsLive Webinar Support:Creating streams on Streamyard for live classesCreating live events on Connetics FBProviding the live links for the Sales and Customer Service departmentsVideo Creation:Using VidIQ for YouTube videosVideo editing for social media channelsRequired experienceFluent in English2+ years digital marketing experienceBSc/BA in marketing or relevant fieldProven track record of delivering and managing social media campaignsExcellent understanding of digital marketing concepts and social media trendsSkills and experience in creative content writingExcellent working knowledge of CanvaVideo editing skillsDesired experienceBasecamp project managementExperience in managing ManyChat campaignsExperience with Hootsuite or BufferGood working knowledge of StreamyardDesirable attributesExcellent communicator both written and verbal#J-18808-Ljbffr
