Onsite Search Expert
An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.
Location: Barcelona Sant Cugat – Spain
Work Model: Hybrid work – 2 days in a week onsite.
Years of Experience Needed: 10+ Years (Do not share SEO profiles, we need senior profiles with Onsite Search.)
Technical Skills:Create a robust on-site search strategy for digital direct business.Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.Ensure best relevancy for the on-site searches.Continuously increase the click-through rate and conversion rate for the keywords being searched on-site stores.Optimize the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).Optimize search result page (SRP) including facet optimization, product spotlights, category links, promotion banners, campaigns, etc.Plan and execute upsell and cross-sell campaigns on various real estates in the stores by leveraging tool capabilities.Collaborate with the e-commerce merchandising team on a roadmap and execute optimization activities.Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.Address pain points for search keywords and improve relevancy/results accordingly.Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.Minimize search result pages with 0 results to avoid exits from the online stores.Communicate performance and initiative status to stakeholders in monthly business reviews.Stay updated on trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.Leverage tools to personalize on-site search experiences based on user behavior and browsing history.Data analytics, campaign management knowledge, and data obsession.SQL knowledge and web analytics (HTML).No interaction with SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyze Google Analytics data and provide insights.Certifications Needed:SQL OR HTML OR any email campaigning tools certification.
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