We are committed to delivering exceptional products/services to our customers and are constantly seeking new ways to expand our reach and engage with our target audience. As part of our growth strategy, we are looking for a highly skilled and motivated Online Advertising Marketing Manager to join our marketing team.Position OverviewAs the Online Advertising Marketing Manager, you will be responsible for developing, executing, and optimizing our online advertising campaigns to drive brand awareness, customer acquisition, and revenue growth. You will play a pivotal role in shaping our online advertising strategy, leveraging various digital platforms and advertising channels to achieve our marketing goals.Key ResponsibilitiesDevelop and Implement Online Advertising Strategy:Create and execute a comprehensive online advertising strategy aligned with company objectives.Identify target audiences and demographics to tailor advertising campaigns effectively.Research and select appropriate advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.Campaign Planning and Execution:Plan, launch, and manage online advertising campaigns across multiple platforms.Develop compelling ad creatives, copy, and landing pages for maximum engagement and conversion.Monitor and optimize campaigns to ensure they are delivering the desired results within the allocated budget.Budget Management:Set and manage the online advertising budget effectively, ensuring a strong ROI.Track and analyze advertising spend, providing regular reports on campaign performance.Make data-driven decisions to reallocate budget to high-performing channels and campaigns.Keyword and Audience Research:Conduct keyword research to identify high-value keywords and phrases.Perform audience segmentation and targeting to reach the right customers.Stay updated on industry trends and competitor strategies.Ad Performance Analysis:Analyze campaign performance metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and more.Use data insights to optimize campaigns, A/B test ad creatives, and refine targeting strategies.Ad Compliance and Ad Quality:Ensure compliance with advertising guidelines and regulations.Maintain high-quality ad creatives and messaging that align with brand standards.Collaboration and Communication:Collaborate with cross-functional teams, including content creators, designers, and developers, to create effective ad assets.Regularly communicate campaign results and insights to stakeholders.QualificationsBachelor's degree in Marketing, Advertising, Business, or a related field (Master's degree preferred).Proven track record of successful online advertising campaigns and achieving KPIs.Proficiency in using online advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.Strong analytical skills and the ability to interpret data to make informed decisions.Excellent project management and organizational skills.Creative and strategic thinking, with the ability to adapt to changing market dynamics.Strong communication and teamwork skills.Knowledge of SEO and SEM best practices is a plus.Certifications in relevant advertising platforms are advantageous.BenefitsCompetitive salary and performance-based bonuses.Comprehensive health, dental, and retirement benefits.Professional development opportunities.A dynamic and collaborative work environment.Opportunities for career advancement.How to Apply
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