Job Title: Regional Ecommerce Media Specialist (Mexico Market)
Location: Barcelona, Spain
About the job:At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people help themselves, bringing "Health in Your Hands". Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World". We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Main responsibilities:
The Regional eCommerce Media Specialist will lead the eCommerce media buying strategy for a specific zone.
This role involves understanding the local context, setting regional goals, and collaborating with the CoE to implement effective campaigns on eRetailer platforms.
Monitor local competitors, analyze regional trends, and adapt strategies accordingly.
Define and execute regional eCommerce media buying strategies for Retail Media activities on eRetailer platforms.
Translate category/channel data into shopper insights, actionable campaign strategies, and new expansion opportunities.
Forecast regional budgets for the long-middle term while agilely adjusting allocation and campaign strategies based on regional market trends.
Optimize regional advertising budgets and guide keyword selection based on market trends.
Support research and keyword list in non-English language.
Collaborate with the CoE and provide continuous knowledge transfer, brand training, and ongoing category insights to help CoE absorb brand knowledge.
Collaborate with internal stakeholders (local media teams, sales teams, shopper, and marketing teams).
Provide regular reports & insights on regional performance with an action plan.
About you:
Proven experience in eCommerce media buying campaigns, with hands-on experience in Amazon Ads.
Proven examples of driving platform adoption or system change within previous organizations.
In-depth knowledge of the local eCommerce landscape and consumer behavior.
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