.Position SummaryContributes to the social/digital part of the marketing plan of the brand for earned media.Manages PR & Influencers relationships and activations.Spreads Earned Media expertise and contributes to capability building within the affiliate.FunctionsParticipates in the Brands' overall media strategy, defines and executes the earned media strategy.Actively participates in the Brands' media strategy, annual planning, and monthly review process, as well as in the definition of their optimal A&P media mix.Based on the 360 Consumer marketing Plan, contributes to the earned media plan: where to play, PR strategy, influencers management, KPIs tracking, in accordance with brand digital strategy and owned and paid media.Maps and scouts influencers (quality/cost), pre-screening.Briefs agency/influencer (selected by Consumer Marketing): puts detailed information on campaigns to the brief's template.Contributes to project management and content production, coordinates with influencer for day-to-day activities.Executes campaigns, including content co-creation with influencers.Coordinates media partnerships, events, press-tours, etc.Proactively identifies and reports to brand team changes in influencers data.Coordinates influencers for the affiliate.Builds long-term productive relationships with influencers, PR, and earned media agencies.Tracks KPI's monitoring of the work done by influencers (including results on virtual selling activities, sales tracking, page impressions, etc.).Works together with all corporate departments and branded structures in questions related to media and influencers.Works closely with trade-marketing and owned-media executives.Spreads Earned Media expertise and contributes to capability building within the affiliate.QualificationsCompetencesExperience in big local digital, media, or influencer agencies with retail/cosmetics/luxury goods or FMCG knowledge.Minimum 2 years of social media experience.Knowledge and experience working with social media platforms and tools (Facebook, Instagram, YouTube).Strong digital understanding, with interest in trends and new technology.Strong communication skills including understanding how to clearly communicate messages to consumers and key stakeholders.Customer service driven with ability to respond to customers in a timely manner.SEO and data driven, with the ability to switch fast to new trends and consumer habits.Willingness to test, learn, and challenge the status quo.Multitasking and decision-making skills.SOCIAL MEDIA EXPERTISEKnowing what type of content works best on what platform.Understanding how to optimize content based on platform.Ability to engage an audience through social posts.COPYWRITING EXPERTISEShort and effective headline writing.Engaging introductions.Structuring text for easy reading.RequirementsBachelor Degree.Fluent English is a must
