• Location: Esplugues de Llobregat (Barcelona)
• Type of Contract: Full time, permanent
• Type of work: Hybrid
• Work Language: Fluent Business English
The role The Brand Content Manager leads the development of the Brand Holistic Communication strategy and delivers different relevant brand campaigns across all contact points (shopper, econtent, digital and traditional media) for a given brand in the portfolio. The role is part of the Brand team together with the Design to Delivery Brand Managers and the Product Experience Managers, reporting directly to the European Marketing Manager.
What you'll do Lead the development of the central brand communication strategy for Europe, working collaboratively with the Marketing Manager, brand team, and strategic partner agencies.Develop meaningful and inspiring communication campaigns rooted in strong consumer insights for Europe. Pilot the campaign development process, starting with building briefs based on consumer insights, assessing creative ideas through research, managing production, and delivering final materials across relevant touchpoints.Create and oversee the creation of holistic content for the brand at a European level, delivering master assets for defined touchpoints. Manage and update the content calendar for assigned brands, gathering input from markets and stakeholders.Assess communication effectiveness across Europe, building the media and touchpoint strategy, and recommending actions to increase media efficiency in collaboration with the media support team.Collaborate closely with Commercial, Digital, Holistic Content teams, and local markets to ensure the successful rollout and implementation of central initiatives.Additional Responsibilities: Implement best practices and guidance across Europe, incorporating expertise from the Content team and guidance from BBNW (BEP) or the Central e-business team.Stay up-to-date with industry trends and leverage expert knowledge to enhance content strategies and execution.We encourage applicants of all backgrounds and genders to apply. We are committed to creating an inclusive and diverse work environment.
We offer you We offer more than just a job. We put people first and inspire you to become the best version of yourself.
• Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
• Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
• Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!
• Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
Minimum Requirements: 6+ years' experience in Communication Marketing or in Communication Agency.Experience working in cross-functional teams, managing content calendar and agency partners.Experience in content development.At ease with digital content including social media.We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. With net sales of CHF 94.4 billion in 2022, the company has over 291,000 employees and 418 factories in 85 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. Nestlé is dedicated to offering high-quality food and beverage products and services that contribute to the nutrition, health, and well-being of people, pets, and the planet. Additionally, it is committed to being a leading company in sustainability and achieving net zero greenhouse gas emissions by 2050. Want to learn more? Visit us at: www.nestle.com
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.
How we will proceed:
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