Who are we? We're loyalty pioneers, creating the world's most rewarding experiences. Since the launch of Avios in 2011, we have evolved from a leader in travel rewards to a leader in loyalty. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions and produce invaluable data and customer insights to maximise and leverage the ever-increasing potential of loyalty. We've created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences. Today, IAG Loyalty is continuing that growth on a global stage: 3000 Avios are collected every second (more than 100 billion annually) by 35 million members across 200 countries globally from 200+ partnerships with the biggest names in travel, retail, hospitality, finance and more.
The Team The Commercial Marketing Team sits within the wider Commercial and Marketing Function where we work closely together to realise the potential of loyalty for both our air and non-air partners. We deliver the strategic direction for partnerships for IAG as a whole and work in collaboration with the operating airlines to create world-class partner propositions and take these to market using data-driven marketing. The Spanish marketing team reports into the Head of Marketing and Brand, and sits within a single joined marketing function. The team delivers full funnel marketing for all IAG Operating Companies, but specialises in loyalty and CRM lifecycles and contact strategies to drive programme members into highly engaged segments - thus delivering maximum benefit to members themselves and highest profitability to IAGL, our strategic partners and our operating airline partners.
The Opportunity: This role is responsible for creating the content for all the partners of Iberia Plus program in the different channels, focusing, but not only on web and newsletters. The quality and updated content would deliver partnership revenues and membership engagement for Iberia Plus and our partners. This role has been designed to enable us to optimise the value we offer to our Non-Air Partner/Air Partner whilst at the same time ensuring that our FFP Members are able to make the most of their membership through a best-in-class test and learn approach.
What you'll be doing:
Support the Campaign Delivery Manager creating and updating the partner content to support campaign and communications launch for non-air partner/air partner for Iberia Plus.Work with all relevant partners to support the brief creation, asset collection and content creation ensuring all activity is delivered to agreed process, on time, and meets quality standards. Support the Delivery Manager on any work in relation to partners on a daily basis managing the relationship with marketing teams.Assist in approving partner communications as required, ensuring alignment to airline partner guidelines. Align where possible with our own messaging and timelines to ensure optimal customer experience, also managing adhoc requests as required.Support the wider team to contribute to agile ways of working ensuring we continue to deliver value to our non-air partners and FFP members. What will I need in order to be successful? Knowledge of CRM & Loyalty marketing campaignsExperience on CMS tools and copy creation, with special focus to detail.Strong communication skills - Spanish and English are our daily working languagesUnderstanding content strategy, creative development, and use of brand guidelinesExcellent stakeholder management and collaboration skillsStrong project management capabilities ability to manage several campaigns/briefs simultaneouslyComfortable working in an environment where change is constant - hunger to challenge and innovate the status quo What we can offer you:
Discounts on BA flights and holidays from day one for you, your friends and familyAnnual Bonus (dependant on Company & Individual Performance)After 12 months of service, one non-contractual Annual Bookable Travel Concession for employee, partner and dependantsExciting global travel industry discounts including flights with hotels, rail, cruises & tour operators also available through travel providersMedical cover with Sanitas11 Euros per day meal voucher allowance provided by Edenred via a chargeable card22 days annual leave plus public holidays15 Days additional Paid Leave for marriage and 2 days paid leave for moving HomeHybrid working model - approx. 50/50 office and home basedLife & Disability coverCycle to work schemeNew Joiner Avios/Birthday Avios/Thank you Avios Inclusion and diversity are integral to the success of IAG Loyalty. We continuously encourage an organisational culture where colleagues with varying perspectives, life experiences and backgrounds can work together to achieve their and the organisation's potential.
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