KEY OBJECTIVES
Develops and executes paid search marketing strategies and oversees the strategic components of an integrated search engine marketing campaigns to drive incremental revenues.
Leads a digital marketing agency, explores new growth opportunities, optimizes campaigns to maximize high return on advertising spend (ROAS) and customer life-time-value (LTV).
Contributes to the broader commercial objectives and profitability of the organization.
ROLE & RESPONSIBILITIES Oversees paid search media strategy and develops SEM roadmap to achieve short and mid-term performance objectives.Owns all facets of paid search campaigns including budgeting, forecasting, planning, optimization, and reporting within defined scope.Understands the big picture, aligns and prioritizes the implementations of paid search initiatives accordingly to serve broader objectives.Liaises with internal and external stakeholders and third-party vendors to execute paid media campaigns across different markets and languages.Analyzes and optimizes existing paid search campaign performance while troubleshooting and testing to constantly improve return on ad spend (ROAS).Performs industry-specific market research to identify opportunities together with the SEO team, market managers, agencies, and search engine representatives.Identifies, implements, and manages SEM advertising opportunities to scale.Delivers regular and ad hoc reports on performance evolution.Leads the digital agency by providing clear direction and reprioritization of tasks and deliverables to exceed business targets.Develops best practices and guidelines to permeate SEM knowledge across the organization.Works on innovative projects that fit in the overall strategy and help achieve the overall goals. SKILLS AND EXPERIENCE Minimum 8 years of experience in managing large scale SEM budgets and campaigns.Thorough knowledge of paid search marketing across major search engines – Google Ads and Bing/Microsoft Advertising in particular.Experience in bid management tools such as SA360, Marin, Kenshoo, etc.
is a must.Solid quantitative and research skills with great attention to detail.Thrive in a fast-paced environment with the ability to multi-task and meet strict deadlines.Passionate about online marketing and advertising and stay up to date on the latest digital media trends.Actively seeks out new knowledge and skills to stay ahead in a fast-paced environment.Embraces challenges as opportunities for growth and development.Experience in managing a global media agency and team.Confident to work with various stakeholders at all levels.Coordinates resources and schedules effectively to maximize productivity.Solid understanding of the broader digital marketing ecosystem.Ability to work autonomously and within teams and cross-functional teams.Problem-solving skills and ability to think outside the box.Analytical mindset: analyzing complex data and identifying key insights.Self-motivated with the ability to adapt to fast-changing market conditions.Prioritizes daily, weekly, monthly, quarterly, and ad hoc workloads and tasks.Excellent project management skills.Open-minded and embraces new ideas and perspectives with enthusiasm and curiosity.Agency experience is an advantage though not a must.Must be flexible and able to accommodate a variety of priorities.University degree.English is a must; additional languages would be beneficial.Google Ads / Microsoft Advertising certifications preferable. TECHNICAL SKILLS Experienced in SA360 and other bid management tools.Experienced with GMP, Microsoft advertising platforms, and tag manager.Experience in web analytics tools, preferably Adobe Analytics.Excellent in using Microsoft Office (particularly Excel and PowerPoint).Strong analytical skills and data-driven methodological approach.Familiarity with website architecture, server analysis, sitemaps, rewrites.Experience with A/B and multivariate experiments.Experience with the integration of a global audience strategy is a plus. INTERPERSONAL SKILLS Stellar communication and presentation skills.Good at simplifying the message.Team player.Problem-solving.Strong organizational, multitasking, and attention to detail.Diplomatic at dealing with conflict.Facilitates open and honest dialogue within the team.Embraces change and remains flexible in a fast-paced environment.Fosters a positive and inclusive work environment.Supports a culture of experimentation and learning.
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