.Senior Performance Marketing & Analytics ManagerIn briefOrca is looking for a talented Marketer who can help us build and scale the future of boating. If you enjoy boating, are a ruthless executor, and can scale consumer businesses to millions, consider reaching out.What to expectOrca is building a modern navigation system for sailors and cruisers. We are growing quickly, have an exciting journey ahead, and are looking for a Senior Performance Marketing & Analytics Manager to join our team. This position will play a crucial role in the success of Orca.As a Senior Performance Marketing & Analytics Manager, you will have the opportunity to scale a consumer product to hundreds of thousands of recreational boaters around the world. By being part of a small, highly focused team, you get a unique opportunity to develop your skills, grow alongside the company, and build a high-performing marketing team. While the role is fully hands-on from the start, we expect you to gradually transition into a leadership role as our marketing department grows.The ideal candidate has the technical acumen to define and execute an acquisition and retention growth plan, communicate effectively with product managers, engineers, and other stakeholders, has excellent time management abilities, and is passionate about having an impact on users. This role directly supports Orca's mission by ensuring Orca products reach millions of boaters. To succeed at Orca, you must be energetic, highly organized, and hard-working.What You'll DoYou are accountable for Orca's acquisition and retention funnel performance. In particular:Set up, scale, and optimize the acquisition and conversion funnel to turn leads into customers.Create and execute a sustainable digital paid acquisition strategy.Develop the analytics stack that helps us understand product usage, and supports our product development process.Get under the skin of our target customers: Understand and experience their problems, needs, desires, and willingness to pay through interviews, analytics, surveys, and in-field user testing.Define and execute the plans and campaigns to scale Orca to the next million boaters.Build hooks and mechanisms to increase engagement and brand loyalty, and nurture Orca's community of boaters.This role is a hybrid/on-premise role at our Madrid or Oslo office. The startup nature of the team provides many different opportunities for you to make an impact and develop yourself.What You'll Bring2+ years of performance marketing experience running digital marketing campaigns via Meta, Google Search Ads, or similar platforms. You have solved the problem of comparing different acquisition channels and optimizing budget allocation between them. You have set up a marketing stack to understand product usage and satisfaction across different cohorts using Adjust, Mixpanel, Google Analytics, or similar
