Our client is an alliance of Marketing & Communications solutions, combining pioneering research and technology with strategy, creativity, and performance to create solutions, messages, and experiences that mean more.
We are the first global ecosystem of indie agencies created to offer best-in-class data-informed creative solutions for brands.
Delivering growth is our shared value.
With over 500 employees and 14 offices in 15 countries in Europe, the US, and Latin America, we operate in 55 markets for 100+ AAA customers, developing award-winning end-to-end digital campaigns based on data, strategy, and creativity for brands such as Kia, Ikea, Mondelez, Disney, Bimbo, Fórmula 1, Philips, Beiersdorf, Heineken, Unilever, and Nestle among many others.
We are looking for a stunning Head of Strategy to lead our Social Media teams and join us on this exciting journey!
Mission Lead and develop a comprehensive roadmap to achieve strategic leadership for the brand by understanding the consumer, context, and company with a full-funnel vision.
This role involves creating multi-channel strategies that deliver both digital and non-digital solutions for diverse business and consumer needs.
Emphasizing the use of data to inform campaigns from the outset, rather than merely measuring results, this approach aims to unlock creativity and drive better business decisions.
The role will collaborate closely with other departments within Samy Alliance, including Creativity, Social, PR, and Influencers, to research and develop client proposals.
Job Functions Lead a team of 3 people with constant interaction across all departments.
Membership in the executive committee of Samy Iberia.
Research insights mining of consumer habits and trends (e.g., new consumer trends, industry analysis, cultural forces).
Competitor analysis in relation to the category and brand sector (e.g., analyzing brand communication, social media & digital content and strategies, influencer strategies and dynamics).
Participation in the interpretation of data and extraction of insights in collaboration with the Capture Intelligence department that are of value to brands.
Monitoring brand performance.
Supporting the client lead with the creation of consumer/business/industry trend reports (ideation of the structure, trend curation, storytelling, and learnings).
Research methodologies development to create more personal and engaging communications driven by consumer data.
Creating a compelling story based on the findings and insights.
Discovering and building creative and digital strategies for the agency's clients.
Developing digital and content strategies designed for our clients (e.g., strategic platforms, mapping customer interaction, strategic brand territories, main communication touchpoints).
Development of strategic cases for our clients (festival submission perspective).
Content strategy for clients through newsletters and workshops.
Collaboration in the strategic vision of the brand client.
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