.E-commerce is both growing rapidly and redefining the way we shop and buy.
In the online space, the Search Engine Results Page (SERP) are the new "digital shelf." You have a great chance of being a good fit if you are an autonomous and self-motivated digital marketer who thrives on data and analysis.
We love working with specialists who blend smarts and ability to work seamlessly in a dynamic business.
Prior experience within Amazon and other marketplaces PPC is essential.Primary Function - What a Marketplaces On-Site Search and Display does at HP: We are looking for energy, teamwork, technical expertise, a willingness to educate and desire to elevate the performance not just of HP product, but our team.
Your primary focus will be to ensure the delivery of day-to-day Amazon Advertising activity, working towards set performance targets and ensuring that campaign implementation is in line with best practices, driving ecommerce success for your client.Manage the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns which includes but is not limited to strategy development, account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative (including writing, managing translation processes, testing ad copy and ad extensions), and landing page revisions.Manage paid search campaigns across multiple marketplaces and ensure program specific coverage and ROI goals are being met.Daily monitoring and analysis of all Paid Search advertising campaigns on the platforms of Amazon and other Marketplaces.Generate detailed keyword research analysis for new & existing products using third-party tools.Manage bids throughout the entire campaign, monitor and update daily budgets.Activate and manage big media budgets, and multiple PPC / DSP campaigns within the marketplaces across our portfolio of products.Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site Worldwide goals.Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics.Provide recommendations and improve performance of Paid Search and Display campaigns and for annual budget planning.Analyse campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaigns.Prepare and deliver on reports required by management, working closely with the country Search Planning function.Spend 10% of the time developing new tests as part of a growth strategy.Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research.Individuals who do well in this role at HP usually possess: Critical requirements: Bachelor's degree or higher - Business and Marketing preferred.At least 2 years of experience with Amazon Marketing Paid Services