Guest Engagement Manager - Madrid, ES, 28232 - Full Time
Location: Las Rozas Village
Type: Permanent/ Full time/On Site
Something Extraordinary Every Day As our Guest Engagement Manager, you will assist in the development of the Guest Engagement (GE) strategy and execute it at the Village level. You will be responsible for the analysis of our guests or potential guests and leverage the insight to drive guest acquisition, deliver relevant content to the right audience and enhance the engagement of our current members.
What you will be doingDevelop the overall communications and research strategy for the Village.Review opportunities for surveying the existing customer base to increase quality of customer base.Work with external research agency to ensure market analysis is incorporated into ongoing communication strategy.Develop a communication strategy of the membership programme in line with both Central and Local CRM Team.Get involved in various activities related to our members, e.g., buyer programme, brand engagement, push notifications, etc.Plan, coordinate and execute the guest acquisition strategy to achieve the agreed KPIs on the number of new members.What makes you specialTo be successful with us, you'll have:
Experience in a similar role focusing on consumer insights.Computer literate and high proficiency in Microsoft Office; knowledge of Conig, PowerBI, Google Analytics and TGI is essential.Previous experience in implementing a successful rewards programme.Demonstrable experience in leading a team and managing budgets.Excellent understanding of database concepts and segmentation.Ability to run A/B Testing and Multivariate Testing (MVT).Experience in 3rd party consumer research.Exceptional analytical skills with the ability to segment audience and define new audience types.Capable of running consumer research panels.Ability to think strategically and turn guest insights into marketing plans.Strong organisational and planning skills, with the ability to put processes in place.Excellent interpersonal and communication skills.Able to work well with all levels across the business.Ability to perform under pressure and to meet deadlines.Fluent in English and Spanish language, any other European language would be beneficial.Why we're exceptionalThe key to our success is the quality and commitment of our people.
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