We're looking for an email marketing expert to bring their strategic thinking, data savvy, technical expertise, and impeccable execution to maximize the effectiveness of Make's email programs.
We're growing fast - and that means bigger ambitions and more complex needs.
In this newly-created role, you'll drive your own portfolio of email marketing activities, support other teams using the channel in their projects, and grow Make's technical capabilities in email marketing.
With an initial focus on driving impactful engagement with existing customers, this role will also need to partner closely with other teams across Make to ensure we take a holistic approach to managing all email activities across the company.
Our ideal candidate is a pragmatic leader who can balance operational delivery while making meaningful progress towards a longer-term vision.
As a Senior Manager in Make's Marketing team, you'll be supported by a strong network of peers who are on a mission to continue the company's exponential growth.
You'll thrive in a start-up environment, ruthlessly focusing on the initiatives that will make the biggest impact while keeping an eye on ensuring we're ready for the future.
Responsibilities Manage our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results.
Develop, implement, and manage processes to ensure the timely delivery of impactful communications and campaigns to Make customers.
Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that are appropriate to our scale and ambitions.
Partner with teams across Make to source and share data that drives the effectiveness of our customer acquisition and retention activities.
Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to every recipient.
Ensure appropriate reporting is available for email while guiding the business on how best to evaluate performance.
Use data to identify and drive opportunities for improvement in customer communication and engagement.
Develop email best practices and enable internal stakeholders to follow them.
Provide training and support to team members on email system usage and best practices.
Ensure email practices comply with internal policies and data protection regulations.
Requirements 5+ years of experience in email marketing with demonstrated knowledge of email best practices including technical (deliverability, data, personalization), content (subject lines, messaging, design), and performance (send times, campaign cadences).
Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
Proven track record in managing and growing a motivated team.
Proficiency in English with the ability to create compelling messaging and content.
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