.ABOUT USMinor Hotels is a global hospitality group operating over 540 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today's global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana, NH Hotels, NH Collection, nhow, Oaks and Tivoli.As part of Minor Hotels, the region of Minor Europe and the Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.JOB SUMMARYMinor Hotels Europe & Americas is looking for a proactive analytical person interested in digital marketing and travel.The role will report to the Minor Europe & Americas HQ team and will be responsible for planning, buying, implementing, and reporting the media campaigns.
The majority Online but some punctual off line activities.
Out of the scope of this role will be Performance Marketing (Paid Search, Metasearch and Affiliation)Expected KnowledgeMedia Strategy, Planning, trafficking and buyingExperience with online media and desirable some offlineAdvance excel userEXPERIENCE- At least 2 years' experience in a similar role and overall 4/5 years of digital marketing/media experience.
It could be at a media agency and/or Marketing departments of a client.- Experience in strategic media planning, buying and implementationQUALIFICATIONSEagerness and desire to work in a multinational environment in the travel industry on a media digitally driven role.Education:Preferable: Bachelor's in Business, Finance, Engineer,Also acceptable Bachelors in Marketing, Advertising, Communication or similar with a "numeric" and analytical professional experienceMarketing or Advertising degreeAdditional training on Marketing and/or Digital communication.Manage and coordinate media plans (on and off line, domestic & international ideally)Experience working with international teamsExperience with reporting and analysisFluent in English (written & spoken)Ideally experience with analytical tools like Google Analytics, Google Campaign Manager and also RTB (DSP's) y Facebook Ads.Also a plus knowledge on MS Office, Adobe, & Google Adwords and basic programming knowledge (ie.
HTML, CSS, Javascript...)KEY ACCOUNTABILITIESThe Media role will report to the Senior Vice President of Digital Marketing & Ecommerce and will be responsible for leading the Media Strategy on /off, global budget supervision and agency relationship.Main role: Media Strategy, Planning, buying, reporting and optimization.Responsible for the global overview and performance of the upper and mid funnel disciplines.Directly responsible for ON line display and branding.Lead the analysis and input on all other investments (combining and integrating OFF line and ON line): Paid Media, Paud Social, emailing, etc