Omega CRM is a Merkle & Dentsu company, a leader in the development of Customer Experience services, with over 20 years of experience in the use of Technology applied to Marketing. We are looking for a Martech Strategist to grow our martech stack practice. This role is for someone who is passionate about shifting the boundaries of marketing and technology with a holistic approach, focusing on marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.As an important member of the Marketing Services department, this role integrates strategic thinking, problem-solving skills, and cross-functional collaboration to execute marketing strategies, drive innovation, and achieve business results. The ideal candidate must understand both the practical applications of marketing and the technology we use to implement these strategies.ROLE RESPONSIBILITIES:Design, advise, and conduct pre-sales of marketing and technology solutions to help Omega CRM clients evolve in their digital maturity and client relationships.Develop an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining client capability development with the implementation of marketing tools.Participate in collaboration proposals with potential clients, focusing on solution design from a technical and business perspective.Act as a business analyst to map business needs (KPIs) with the development of client capabilities through services and implementation projects of martech tools.Participate in projects that define customer experience improvement strategies focusing on Marketing Automation and enhancing consumer relationships throughout their lifecycle.Research and recommend new marketing technology products.Oversee training of marketing software and customer adoption.Guarantee integration of marketing technology products with non-marketing systems.Train and support marketing technology products, understanding integrations and building blocks.Serve as a super-user and product evangelist for the full stack of Martech products.Lead and inspire marketing tech initiatives throughout the company.Oversee marketing intelligence and provide actionable insights to clients or internal stakeholders.Accompany the marketing corporate team to marketing events, demos, and client locations.Deliver presentations and perform product demonstrations.Research market trends and associated technologies to identify impactful opportunities and trending topics.#J-18808-Ljbffr
