.New Business and Growth Marketing Manager Location: BarcelonaPublished on: November 6, 2024Description Department: Marketing & GrowthStart date: January 2025Reports to: CEOAbout UsDragons Group is an international independent creative agency with HQs in Barcelona and teams working from the US, Germany, and Benelux. We are a specialized digital advertising agency connecting the Digital and Real World with Creative Solutions.We aren't a huge agency where you'll be just another cog in the machine. We are a medium-sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.We are seeking a talented and experienced New Business and Growth Marketing Manager who will take a lead role in shaping and executing comprehensive growth strategies. This includes developing and implementing integrated strategies for lead generation to drive new business and managing external and internal communications to engage cross-functional teams around shared growth objectives.Key Responsibilities Lead Generation & New Business Development:Develop and implement integrated strategies for lead generation to drive new business, leveraging organic social media, content marketing, and speaking opportunities to enhance brand visibility.Build and manage a customer database, optimizing the lead-to-client conversion process and ensuring efficient nurturing and follow-up of potential clients.Actively seek and establish strategic partnerships, industry awards, and speaking engagements to position the agency as a thought leader and attract new clients.Design multi-channel marketing strategies that integrate both external (e.G., social media, thought leadership) and internal communications (e.G., case studies, newsletters) aimed at supporting business growth and client acquisition.External Communications:Oversee the agency's social media presence and lead content creation to strengthen the brand, attract new business, and support lead generation efforts.Secure speaking opportunities at industry events, webinars, podcasts, and conferences to position the agency as a thought leader in the digital advertising space.Coordinate public-facing materials, including blog posts, whitepapers, and press releases, to drive credibility and client engagement.Internal Communications and Team Alignment:Foster alignment across departments by implementing cohesive internal communication strategies and ensuring all teams are informed of key marketing and business initiatives.Lead cross-functional collaboration in pitches and business presentations, ensuring alignment with business objectives to maximize impact on lead generation and conversion.Plan, execute, and optimize digital marketing, including SEO, SEM, email marketing, social and PR ensuring alignment with lead generation, brand growth objectives, and internal communication strategies