Job Summary:
* This role is based in our Madrid office 4 days per week*
This role will lead on two key elements: Digital marketing and supervising Star Channel Brand.
The ideal candidate will have an interpersonal and creative approach with the ability to develop and implement marketing strategies on social media using content to engage users and investing in paid advertising campaigns to amplify awareness.
This individual will also be accountable for improving the performance and efficiency of new and existing digital materials all across the company and third parties, as well as participating in the design, localisation, and delivery of new ones while optimising budgets. They should be able to learn new tools, functionalities, and latest trends quickly and efficiently, and analyse web/mobile, social, and campaign metrics to drive action and deliver value.
Key Accountabilities: Expand marketing, digital and social media marketing to increase awareness, buzz, and engagement around the key company franchises and releases with special focus on Facebook, YouTube, and Twitter.Star Channel Brand Supervisor:
Support and help to achieve the ratings for Star Channel. Focus on Star Channel business by sustaining key series, providing marketing support with comprehensive plans that include bought media, social media, events, and digital activities.Affiliates' relation: Gain editorial support & development and execution of marketing activities and campaigns with each platform.Channels highlights: monthly decks with synopsis + promos for platform communication.Monthly & quarterly follow up on budget expenditure following Subs revenues w/ Finance (actuals, forecast, contract expenditure specifications).Social Media:
Lead and moderate social networking sites: Facebook, Twitter, YouTube, and Instagram. Produce social conversation calendars and set templates for the different titles, campaigns, and products. Analyse the performance of social media platforms and general insights.Materials management: download and adaptation of FOX content (DMD Central, NBC, SONY, Paramount...) such as NatGeo and Wild.Management and monitoring of Paid Campaigns (4 channels): Development, implementation, and analytics. In the case of FOX and Nat Geo mainly through RRSS (FB, IG & TW). In the case of DC through IG / YT. And, in the case of DJ more occasionally, through YT.Selection and planning of endorsements for other business lines (Disney+, Ad Sales, Nat Geo Now, and Studio) through our social profiles.YT DC & DJ monthly report -> elaboration and delivery with main conclusions.Quarterly D+ support report / Monthly IG DC report -> the first one is elaborated by me, the second one by the agency. Both are sent to the Media Planning team.Upload and publication, if vital, of episodes in daily National Geographic podcast available on Spotify and other platforms. To apply you need: +5 years of professional media and entertainment experience.+5 years professional experience in marketing & Digital marketing.Extensive experience with marketing, digital marketing, and social media.Consistent track record in problem solving by team working.Written and verbal communication in both Spanish and English.Ability to work both independently and collaboratively in diverse group settings.Experience in full life-cycle execution of strategies for properties/franchises.Consistent record in analytics (Omniture, BuzzMetrics, Google, Facebook, YouTube).Familiarity with front-end (HTML, FBML, CSS, Flash) and back-end design (servers, DB).Familiarity with e-commerce and media distribution platforms.Familiarity with legal requirements on Digital (promotions, competitions, applications).Passionate about the world of online and the Disney brand. About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation, and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters, and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Iberia S.L, which is part of a business we call The Walt Disney Company (EMEA).
#J-18808-Ljbffr
