* This role is based in our Madrid office 4 days per week*
This role will lead on two key elements: Digital marketing and supervising Star Channel Brand.
The ideal candidate will have an interpersonal and creative approach with the ability to develop and implement marketing strategies on social media using content to engage users and investing in paid advertising campaigns to amplify awareness.
This individual will also be accountable for improving the performance and efficiency of new and existing digital materials across the company and third parties, as well as participating in the design, localization, and delivery of new ones while optimizing budgets. They should be able to learn new tools, functionalities, and the latest trends quickly and efficiently, and analyze web/mobile, social, and campaign metrics to drive action and deliver value.
Key accountabilities: Expand marketing, digital, and social media marketing to increase awareness, buzz, and engagement around the key company franchises and releases with special focus on Facebook, YouTube, and Twitter.
Star channel brand supervisor: Support and help to achieve the ratings for Star Channel.
Focus on Star Channel business by sustaining key series and providing marketing support with comprehensive plans that include bought media, social media, events, and digital activities.
Gain editorial support and develop and execute marketing activities and campaigns with each platform.
Prepare monthly decks with synopsis and promos for platform communication.
Conduct monthly and quarterly follow-up on budget expenditure following Subs revenues with Finance (actuals, forecast, contract expenditure specifications).
Social media: Lead and moderate social networking sites: Facebook, Twitter, YouTube, and Instagram.
Produce social conversation calendars and set templates for the different titles, campaigns, and products.
Analyze the performance of social media platforms and general insights.
Manage and monitor Paid Campaigns across 4 channels: Development, implementation, and analytics.
Selection and planning of endorsements for other business lines (Disney+, Ad Sales, Nat Geo Now, and Studio) through our social profiles.
Prepare monthly reports and quarterly support reports for various platforms.
Upload and publish episodes in the daily National Geographic podcast available on Spotify and other platforms.
To apply you need: +5 years of professional media and entertainment experience.+5 years of professional experience in marketing and digital marketing.Extensive experience with marketing, digital marketing, and social media.Consistent track record in problem-solving through teamwork.Written and verbal communication in both Spanish and English.Ability to work both independently and collaboratively in diverse group settings.Experience in full life-cycle execution of strategies for properties/franchises.Consistent record in analytics (Omniture, BuzzMetrics, Google, Facebook, YouTube).Familiarity with front-end (HTML, FBML, CSS, Flash) and back-end design (servers, DB).Familiarity with e-commerce and media distribution platforms.Familiarity with legal requirements on Digital (promotions, competitions, applications).Passionate about the world of online and the Disney brand.The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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