A strategist will develop positioning recommendations, guide market research analysis, define brand elements and tone and analyse and develope the best portfolio for our market.
A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.ResponsibilitiesSet specific marketing goalsDiscovering new market opportunities including products and promotions, evaluate the result and output accordinglyEstablish and develop the company's brand culture, complete the management of the brand image, and ensure the unified brand communication.Design and implement marketing strategies aligned with business targetsDevelop an annual marketing budget based on the brand's strategic plan and monitor the marketing process and effectivenessDevelop digital campaigns to increase salesAnalyze sales and marketing metricsForecast market trendsResearch market to identify new opportunitiesGenerate innovative ideas to promote our brand and our productsAddress advertising needsEnsure brand consistency through all marketing channelsUse customer feedback to ensure client satisfactionLiaise with internal teams and ensure brand consistencyEstablish a strong, long-term web presenceAnalyze different industry segments and competitors, create and develop the market penetrate measures, tools and promotion activities (exhibitions, POS, Internet promotion etc.
)RequirementsProven work experience as a Marketing strategist or Marketing manager with deep experience in Electric Field.Demonstrable experience with marketing campaigns and web technologiesIn-depth knowledge of CRM software and Content Management SystemsFamiliarity with SEO/SEM and Google AnalyticsUnderstanding of web designExcellent communication skills (verbal and written)Strong analytical skillsTeam management skillsElectrical Engineer and MKT master's degree is desirable, or BSc degree in MarketingHigh level of English is a must.International experience.Willing to travel when neededMandatory: Focused in the Technical side (product manager, application solutions, etc.
)Based in Madrid at least 3 days per week