A strategist will develop positioning recommendations, guide market research analysis, define brand elements and tone and analyse and develope the best portfolio for our market. A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends. Responsibilities Set specific marketing goals Discovering new market opportunities including products and promotions, evaluate the result and output accordingly Establish and develop the company's brand culture, complete the management of the brand image, and ensure the unified brand communication. Design and implement marketing strategies aligned with business targets Develop an annual marketing budget based on the brand's strategic plan and monitor the marketing process and effectiveness Develop digital campaigns to increase sales Analyze sales and marketing metrics Forecast market trends Research market to identify new opportunities Generate innovative ideas to promote our brand and our products Address advertising needs Ensure brand consistency through all marketing channels Use customer feedback to ensure client satisfaction Liaise with internal teams and ensure brand consistency Establish a strong, long-term web presence Analyze different industry segments and competitors, create and develop the market penetrate measures, tools and promotion activities (exhibitions, POS, Internet promotion etc.) Requirements Proven work experience as a Marketing strategist or Marketing manager with deep experience in Electric Field. Demonstrable experience with marketing campaigns and web technologies In-depth knowledge of CRM software and Content Management Systems Familiarity with SEO/SEM and Google Analytics Understanding of web design Excellent communication skills (verbal and written) Strong analytical skills Team management skills Electrical Engineer and MKT master's degree is desirable, or BSc degree in Marketing High level of English is a must. International experience. Willing to travel when needed Mandatory: Focused in the Technical side (product manager, application solutions, etc.) Based in Madrid at least 3 days per week