Marketing Generalist with International Focus and Automation Expertise
Location: Barcelona
Work regime: Hybrid
Department: Marketing
Position Summary: We are seeking a versatile and experienced Marketing Generalist with a strong background in international marketing and marketing automation to join our team. The ideal candidate will be responsible for managing product launches, driving marketing initiatives across multiple regions, and optimizing processes through automation. This role requires a strategic thinker with excellent project management skills and the ability to work collaboratively across departments.
Key Responsibilities:
International Marketing Strategy:
Develop and implement comprehensive international marketing strategies that align with company objectives.
Conduct market research to identify opportunities, trends, and customer needs in different regions.
Tailor marketing campaigns to cater to regional differences and preferences.
Product Launch Management:
Plan and execute product launches on a European scale, ensuring seamless coordination between teams.
Develop launch timelines, key milestones, and deliverables.
Collaborate with product development, sales, and other departments to ensure successful product introductions.
Marketing Automation:
Implement and manage marketing automation tools and platforms to streamline marketing processes.
Develop automated workflows for lead nurturing, email campaigns, and customer segmentation.
Monitor and analyze the performance of automated campaigns, making data-driven adjustments as needed.
Project Management:
Lead marketing projects from inception to completion, ensuring they are delivered on time and within budget.
Coordinate cross-functional teams and manage stakeholders to achieve project goals.
Utilize project management tools to track progress, manage resources, and report on project status.
Content Creation and Management:
Oversee the creation of compelling marketing content, including blog posts, social media updates, email newsletters, and more.
Ensure all content is consistent with the brand voice and optimized for target audiences.
Performance Analysis:
Analyze and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
Provide actionable insights to improve campaign performance and ROI.
Collaboration and Communication:
Work closely with the sales team to align marketing efforts with sales objectives.
Maintain open lines of communication with international partners and stakeholders.
Foster a collaborative team environment and share best practices across the organization.
Qualifications:
Bachelor's degree in Marketing, Business, or related field.
3-5 years of experience in a marketing generalist role with an international focus.
Proven experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
Strong project management skills with a track record of successfully leading complex projects.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Analytical mindset with the ability to interpret data and make informed decisions.
Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing.
Creative problem-solving skills and attention to detail.
Experience in B2B or B2C environments is a plus.
Multilingual capabilities are advantageous.
Languages: Spanish Native, English Advanced (C1).
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