Overview:
Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing department is looking for a Marketing Specialist to join its team!
The Marketing Specialist – IE Business School Specialized Programs is responsible for creating and executing strategic marketing plans to promote specialized business, marketing and communication undergraduate and master programs. This role requires a strong understanding of market dynamics, competitor activities, and student needs to develop effective marketing strategies that drive enrollment and program awareness.
Why IE University?
With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.
Our Purpose
At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.
Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.
Our People
At IE we are:
People-driven
Change Builders
Autonomy Enthusiasts
Communication Enthusiasts
Knowledge Champions
We are looking for a person to join a full-time position in Madrid.
Responsibilities:
Your role as Marketing Specialist will involve:
Develop and implement comprehensive marketing plans for the program portfolio.
Work closely with academic departments to understand the unique offerings of each program and develop tailored marketing strategies.
Analyze market trends, competitor activities, and student insights to refine and enhance marketing strategies for the specified programs.
Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
Oversee the successful launching of new programs, coordinating with relevant stakeholders to ensure seamless execution.
Monitor and report on the effectiveness of marketing campaigns for the assigned programs, making data-driven decisions to optimize performance.
Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
Work closely with the Brand and Marketing Leadership Team to ensure alignment with overall brand strategies and drive student enrollment.
Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of the assigned programs, ensuring alignment and synergy.
Qualifications:
To thrive in this role, you should have:
Master's degree in Marketing, Business Administration, or a related field.
3+ years of experience in marketing, preferably in higher education or a related industry.
Strong analytical skills and experience with market research and data analysis.
Excellent communication and interpersonal skills.
Experience in developing and executing strategic marketing plans.
Ability to work effectively in a cross-functional team environment.
Strong project management skills.
Creative thinking and problem-solving abilities.
It's time to bring your best and make your mark. Now the choice is yours!
If you want to be part of this educational revolution, we invite you to apply and be part of our amazing team at IE University.
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