Overview:Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Global Brand & Marketing department is looking for a Marketing Specialist - Business School Programs to join its team!IE University is seeking a Marketing Specialist to join the Global Brand & Marketing Department. The primary responsibility of this position is to execute marketing actions to achieve the brand and business objectives of the unit.The Marketing Specialist will report directly to the Senior Marketing Manager and will create, target, and measure customized consumer experiences that drive loyalty and customer value. This position requires strong organizational skills and the ability to handle multiple projects simultaneously to meet deadlines, as well as a background in law, international affairs, and/or consulting.Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.Our PurposeAt IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.Our PeopleAt IE we are:People-drivenChange BuildersAutonomy EnthusiastsCommunication EnthusiastsKnowledge ChampionsWe are looking for a person to join a full-time position in Madrid.Responsibilities:Your role as a Marketing Specialist - Business School Programs will involve:Participate in the development and execution of the existing customer journey landscape to drive marketing conversion across programs related to business, management and leadership, with the ability to coordinate several projects in parallel at varied stages of development.Learn and operate using an omnichannel approach to develop and execute nurturing marketing campaigns.Understand the customer target, write creative briefs, and oversee the campaign setup process through end-to-end coordination with an external creative agency.Lead internal and external partnerships to launch new campaigns, content, and programs for IE University's audience.Strong focus on tracking and reporting campaign activity and results to measure their effectiveness and identify improvements for future cross-marketing campaigns.Maintain and build the positioning/branding in all executions.Create, implement, and coordinate organic content across marketing channels.Support discussions and activities to ensure a consistent customer experience throughout the entire journey.Coordinate and implement paid media campaigns together with the corresponding digital teams.Partner closely with product marketing teams, regional teams, academic teams, and business development teams to plan multi-channel campaigns and ensure the execution of all communications.Qualifications:To thrive in this role, you should have:Bachelor's degree from IE University or a top university with a focus on business, marketing or related fields.A minimum of 2 years of relevant marketing, consulting, advertising, and/or communications experience, ideally in a company with an international scope.Must be eligible to work in Spain.Fluent in Spanish and English.Preferred Qualifications:Master's degree from a top university with a focus on Business, Marketing, Communications, or related fields.Experience successfully collaborating with cross-functional teams.Experience in marketing across multiple channels (specifically digital marketing) and using online performance tracking tools.It's time to bring your best and make your mark. Now the choice is yours!If you want to be part of this educational revolution, we invite you to apply and be part of our amazing team at IE University.
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