- 5+ years of professional marketing experience across campaigns, operations, and programs, preferably in a B2B environment
- Proven track record of successfully executing high-impact marketing campaigns, events, and programs utilizing digital marketing channels (social media, email, websites, advertising)
- Experience with marketing technologies, Mar Tech stack, including marketing automation (Marketo), CRM (Salesforce.com), social media platforms, data analysis, and reporting tools
- Strong project management skills with the ability to manage multiple priorities and make things happen in a fast-paced, dynamic environment
- Fluency in Spanish and English is mandatory.
Amazon Web Services (AWS) is seeking a talented, self-driven Marketing Program Manager to lead the development, leadership, and execution of Iberia marketing programs and events. This unique opportunity allows you to play a pivotal role in our exciting and fast-growing business. In this role, you will be responsible for developing and implementing regional marketing initiatives that accelerate awareness and adoption of AWS's cloud computing platform, services, and solutions across Spain and Portugal. Taking a proactive, customer obsessed and data-driven approach, you'll craft highly impactful local programs that drive engagement at the local level, while support the overarching EMEA and Global marketing programs.
A key aspect of your responsibilities will be establishing a deep understanding of the customer decision journey, enabling you to create nurture programs that closely align with their needs. By partnering with key stakeholders from the local sales organization, business development, and EMEA and Global marketing teams, you'll build and accelerate the pipeline in the Iberia region. Your efforts will focus on elevating AWS's brand awareness across the region through a strategic utilization of events and other channels, including email, social media, web, trade shows, and corporate events.
Through collaborative cross-functional efforts and a commitment to delivering measurable impact, you'll play an instrumental role in driving cloud technology adoption and business growth in this dynamic market.
Key job responsibilities
1. Oversee and execute all aspects of the AWS Experience Center in Madrid and similar extensions into other Iberia regions (e.g. corp events and trade shows, digital campaigns, social media, remote events, email, AWS owned and operated channels, among others), including managing external vendors and agencies, allocating budget, developing programs and extend EMEA and Global initiatives.
2. Create comprehensive event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately and ensure events are delivered on time and on budget.
3. Think big to deliver new ideas and creative approaches to constantly improve the customer experience of the experience center.
4. Create reports and business review documents, including business health, KPI status and on-going analysis of results aimed to optimize programs and share insights and learnings across the entire customer journey.
5. Foster the culture of marketing innovation, built on data to measure and understand customer success.
6. Be an excellent verbal and written communicator with strong analytic, and quantitative skills.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
- Experience in multi-territory campaign management
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
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