.Marketing & Operations Specialist (Madrid/Valencia) Groupon is a marketplace where customers discover new experiences and services every day and local businesses thrive.
To date, we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories.
In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with a relentless pursuit of results.
Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success.
The impact here can be immediate due to our scale and the speed of our transformation.
We're a "best of both worlds" kind of company.
We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
As a Marketing and Operations Specialist , you will play a leading role in executing the growth and expansion of Groupon's merchant lifecycle and use case merchandising programs.
This role will be responsible for helping deliver products and services that drive value for the merchant.
This role is responsible for executing marketing campaigns across all traffic channels - especially in email, desktop, mobile, and social media.
You will be a crucial part of ensuring we are communicating effectively with our merchants and providing them with a seamless Groupon experience.
You'll spend time on the following: Plan, implement, track, and measure end-to-end email marketing campaigns.
Responsible for day-to-day technical execution within Salesforce Marketing Cloud including email campaign development and testing, data management, and segmentation.
Update all campaign and calendar trackers.
Ensure they are always up to date and have all the information required.
Update weekly and monthly campaign insights using Salesforce and Tableau.
Work with an in-house design team to produce materials of visual impact and within brand guidelines.
Review final content by assessing rendering and settings across email, mobile, and web.
Ensure timely, high-quality content delivery that satisfies Groupon SLAs.
Support and execute various testing initiatives within the email channel.
Execute both proactive and reactive tasks based on evolving merchants' needs and compliance.
Monitor the latest digital marketing trends and drive new ideas for best practices.
The ability to think critically and provide insight and think ahead to identify issues.
We're excited about you if you have: Relevant 2+ years experience in a B2B e-commerce role.
Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels) – A marketing automation certificate is a plus