Marketing Manager, BarcelonaAbout Our CrewBoats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers, and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. Our passion and unyielding dedication to getting people on the water influence our culture in ways you won't find at other companies. We're the best at what we do because we're working in an industry we love. When you walk through our doors, you'll find smart, dedicated people who consider one another family.If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents, and actively shape the future of the company, then you will enjoy working here!About The RoleWe are looking for a Marketing Manager, International who would focus on driving awareness and interest in our products and services for our regional marketplaces and brands in Europe, and driving the long-term success of our products and services through creating sales and marketing support materials. You will be joining a high-performing Marketing team working along with experts in their respective marketing disciplines such as Paid Media, Content & PR, SEO, Product & Trade Marketing, and more.What You'll DoHave a strong understanding of our products and services and their value propositions.Help develop and implement plans to increase awareness and penetration of existing products and services as well as launching new ones to the market.Partner with Product & Technology, Account Management, and Sales teams to understand clients' and users' needs, and translate product features into compelling value-based messages and benefits to our clients.Create and maintain a Communications Calendar for the products and services in the portfolio, and an updated library of assets that our different go-to-market teams could use (Sales, Account Management, and Marketing).Understand our company and our competitors' products and services, providing actionable insights regarding market trends and dynamics that would help differentiate our offering.Educate, train, and help advocate for Marketing best practices and adoption by other teams, including Product & Technology, Sales, Account Management, and other colleagues in the business.Own the creation and delivery of how customers are engaged throughout their journey and lifecycle, including educational/instructional content, how-to's and best practice guides, 1:1 and remote training, leveraging different online and offline channels.What you should bring to the teamExperience in digital environments - preferably in marketplaces, automotive, nautical/boating, ecommerce, travel, or digital media.#J-18808-Ljbffr
