.In briefOrca is looking for a talented Marketer who can help us build and scale the future of boating. If you enjoy boating, are a ruthless executor, and can scale consumer businesses to millions, consider reaching out.What to expectOrca is building a modern navigation system for sailors and cruisers. We are growing quickly, have an exciting journey ahead, and are looking for a Marketing Manager to join our team. This position will play a crucial role in the success of Orca.As a Marketing Manager responsible for Media, Influencers, and Digital Communities, you will have the opportunity to scale a consumer product to hundreds of thousands of recreational boaters around the world.By being part of a small, highly focused team, you get a unique opportunity to develop your skills, grow alongside the company, and join a high-performing marketing team. While the role is fully hands-on from the start, we expect you to gradually transition into a leadership role as our marketing department grows.The ideal candidate has the technical acumen to define and execute a marketing growth plan, communicate effectively with product managers, engineers, and other stakeholders, has excellent time management abilities, and is passionate about having an impact on users. This role directly supports Orca's mission by ensuring Orca products reach millions of boaters. To succeed at Orca, you must be energetic, highly organized, and hard-working.What You'll DoYou are accountable for increasing Orca's awareness among boating communities. In particular:Establish relationships with traditional media to achieve organic media coverage - product reviews.Set up, scale, and optimize an influencer and ambassador program that drives value.Increase brand awareness in digital and non-digital communities of boaters with orthodox and unorthodox activities.Nurture and grow Orca Owners Club, the digital community of Orca's users, by promoting conversations, educational content, and sharing relevant content.Position Orca as a modern, innovative, and user-friendly brand to disrupt the traditional marine electronics industry.Get under the skin of our target customers: Understand and experience their problems, their needs, desires, and their willingness to pay through interviews, analytics, surveys, and in-field user testing.This role is a hybrid/on-premise role at our Madrid or Oslo office. The startup nature of the team provides many different opportunities for you to make an impact, and develop yourself.What You'll Bring2+ years of marketing experience managing social media, working in PR, or managing an influencer program.Extrovert and have a can-do attitude with the ambition to grow personally and professionally.Ideally, you have worked in a D2C startup and have successfully solved similar challenges.Excellent communication in English - written and spoken - and collaboration skills.You are bold and creative: you devise new ways to solve challenges and are not bound by the status quo
