Your mission:
Crafting a robust strategy for B2B marketing development tailored to the online gaming sector.
Effectively managing advertising budgets to meet both marketing and financial objectives.
Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers' work.
Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels.
Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion.
Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data.
Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.
Your profile:
3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment.
Expertise in AI technologies, such as machine learning, data analysis, and personalization.
A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
Proven experience in navigating the B2B landscape and engaging with users.
Proficiency in using analytics tools to track and analyze marketing campaign performance.
Strong critical thinking, data-driven approach, and strong analytical skills.
Ability to analyze large volumes of information and draw conclusions.
A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored.
Creativity and the ability to generate high-quality ideas and hypotheses.
Additional skills that would be beneficial:
Experience with Google Ads and TikTok for marketing campaigns.
Proficiency in Portuguese.
Skills in working with Amplitude and Tableau for marketing analytics.
Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.
Why us?
Impactful work on an ambitious project with a dynamic and thriving environment in FinTech.
Permanent contract.
Work hours from 11 AM to 8 PM.
Competitive fixed salary plus bonuses.
Innovative office in a business center in Barcelona (Poblenou neighborhood).
Opportunities for personal growth and facing various challenges.
Corporate lunches every month!
Birthday and holiday gifts.
Complimentary hot drinks and fresh fruit/healthy snacks.
About us:
LaFinteca is a leading payment service focused on Latin America, seamlessly integrating popular payment methods across the continent. Specializing in Alternative Payment Methods (APMs), we are delivering a new type of payment system that finds opportunities for clients and helps them grow and succeed.
We help companies to select, integrate, process, and support payment solutions and methods. Reliable payment solutions are the core of our journey.
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